Wednesday, September 8, 2004
Do They Think They’re Fooling Someone?
I’ve never once seen this before. I drove past a particular gas station this evening—one I don’t pass terribly often—and happened to glance at the upper portion of the price sign to see what regular octane was going for. This is a habit of mine—making a small mental note of areas that have less expensive gas. When I saw the price at the top of the sign, my brain was fighting with itself between figuring out why regular grade was so much higher than anywhere else I’ve seen and trying to realize that something was wrong with the sign.
Yes, something was wrong. The station listed the octane prices in reverse. Premium was at the top, mid-grade in the usual center spot, and regular at the bottom! Since no other station has ever done this—at least not that I’ve seen—I can’t even begin to fathom what this one station was trying to accomplish.
» Posted by ALBj at 10:59 PM (ET)
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